Wednesday, July 20, 2011

Structure of information

Gone are the days when you had to go to the post office, wait for the long lines to recede and send your mail. Letter-writing (by hand) is a long-lost art. Using of tape and film in photography and video is also fast disappearing. Advertisers are now abandoning newspapers and magazines, which by way is pin prick to the heart of the industry.

The Internet (particularly its branch, the Social Media) is a double-edged sword. It brings cheaper and more efficient ways of sending and receiving information, making the use of traditional ways of disseminating it obsolete.
Advertisers may now use social media as an advantage to promote their products. Less and less people are looking at newspaper and magazine ads and using out-of-home media is rather unpopular these days. It is a big blow to the information and visual sectors.

Political institutions these days now even have their own websites and Facebook pages. It totally shatters the walls that make politicians hard to reach. Certain political institutions may now be contacted via the internet. They are now more open, more informative (since you can now read their aims, goals and programs in their websites) and more accessible.

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